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UER

Basic Information of eUR samples collected:

Data collection methods:Enfotech Multi-screen behavior monitoring technology

Sample acquisition approach:

The samples of partner access

Online samples collection

Sample areas covered: Enfotech Multi-screen behavior monitoring technology

The Value of Data:

1.eUR can describe the development of APP market, by monitoring the number of active APP users, startup times of APP, and the length of using APP.

2.eUR can describe the competition and coupling relationship of various types of APP, by analyzing shared user of all areas APP.

3.Based on the users portrait that described by the sample of gender, age, occupation, education, income, geograph ic location and other characteristics, eUR can provide decision-making data basis for enterprise precision marketing, meanwhile, according to users classification rules which established by the number of active APP users, startup times of APP, and the length of using APP.

The definition of the index:

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