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Power Matrix

Analysys clients have many concerns about their competitive environment.

Manufacturer questions often are:

What is the overall market competition?

What the manufacturers are in a competitive position?

What the manufacturers are in a competitive position?

Which companies could threaten business in the future?

How should strategies be structured layout future strategy in the field or in collaboration to expand the competitive advantage?

Investors’ questions often are:

Who are industry leaders?

What kind of advantages do specific industry manufacturers have?

What kinds of investment strategies might lead to short or long-term high return?

Users’ questions often are:

Which vendors in the industry can provide mature and stable product?

Which vendor can provide innovative product experience?

With years of accumulated competitive industry data, Enfodesk created the Strength Matrix: a model detailing the competitive environments in specific industries. The Strength Matrix model demarcates companies in a graph incorporating quantification of business innovation and operational capacity. The horizontal axis refers to the ability of a business to innovate. That is, an overall evaluation of innovations in technology, products / services, marketing, pricing, channels, strategic cooperation. The vertical axis evaluates operational capabilities, revenue, and primarily reflects the enterprise market share.


Industry Leader: these companies not only have strong advantages in their uniquely innovative business models or products and services, but are also effective in executing their operations. They lead the market with their innovations and obtain greater market recognition.

Pragmatic Player: such companies do not lead innovations in technology or their products, however, their effectiveness at operations makes performance very good.

Innovator: these companies invest heavily in their products and technologies and therefore have unique advantages in innovating new business models, technology, and goods and services. Despite such advantages, they have not performed well due to various reasons. Nonetheless, their heavy investment in research and development has wide ramifications throughout its industry.

Fill-business: these companies lack both innovative spark and also do not have a high market share. If the market positioning is accurate, input-output ratio is in balance, this sort of company will normally maintain its market position if not exiting the market.