In 2015 Q4, the growth rate of China's mobile game market fell sharply, and market size reached RMB 14.695 billion, a jump of 0.2% quarter on quarter, and 53.62% year on year, shown in the Quarterly Monitoring Report on China’s Mobile Game Market 2015 Q4 published by Analysys.
In 2015 Q4, China's mobile game market was still dominated by major vendors, resulting in an improvement in game quality and difficulty in user acquisition. Market competition is mainly focused on two vendors, Tencent game Games and NetEase gameGames. With the gradual promotion of pan-entertainment process in game market, game products linked with films become more diversified. In 2015 Q4, among China's game developers, Tecent Games and NetEase Games occupied a total market share of 49%, a little higher compared with Q3. The market competition pattern featured by dual-oligopoly has basically taken shape. Other top ranked mobile game developers are mainly large listed vendors as well as some medium and small vendors well-known for temporary products. In Q4, Tecent Games released the masterpiece of MOBA, Glory of the King, which gained the 4.5 million DAU in private beta, becoming the leader of mobile cyber games. And in Q3, the IP masterpiece Legend of Mir, We Fire released first half year and other competitive products are still popular and have a strong ability of attracting clients. In future, Tecent Games will, relying on its own Tencent Games Arena (TGA) and launching self-developed several competitive games including FPS, MOBA, FTG, card games and RCG, create ecosystem of mobile cyber games, form a virtuous circle and further broaden market share.
In Q4, NetEase Games continued relying on the strong IP effect of two mobile adaptations of online games Fantasy Westward Journey and Westward Journey, which have been its main income source. When Kung Fu Panda 3 was shown in the city, NetEase Games released three "Kung Fu Panda" series of mobile games, linking of game and film has obtained a remarkable achievement. In January 2016, NetEase Games released TXX based on TX3, and will release MHWS to ensure the sustainable revenue capacity of future products in April.
ELEX Wireless entered the list for the first time in Q4, whose Clash of Kings started worldwide in July 1, 2014 and achieved an excellent performance with ranking top ten of best-selling list of more than 100 countries, and started on China's Android platform in August 2015, bringing an improvement in revenue capacity of ELEX Wireless.
In Q4, VGame (CMGE) ranked second on the online game download list of android.myapp and third on the income list by Kung Fu Shaolin, the first self-developed game of “Shaplin Concept”, accounting for a market share of 1.5% among mobile game developers and successfully making a way into top ten list.
In current China’s game market, monopoly pattern based on large vendors of Tecent Games and NetEase Games have gradually taken shape; vendors with self-developing advantage also have access to occupy market by high-quality products; developers who purely plagiarize others and make low-quality products could hardly break through.
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