In 2015 Q4, China's mobile game market was still dominated by major vendors, resulting in an improvement in game quality and difficulty in user acquisition. Market competition is mainly focused on two vendors, Tencent game Games and NetEase gameGames. With the gradual promotion of pan-entertainment process in game market, game products linked with films become more diversified.
In Q4, NetEase Games continued relying on the strong IP effect of two mobile adaptations of online games Fantasy Westward Journey and Westward Journey, which have been its main income source. When Kung Fu Panda 3 was shown in the city, NetEase Games released three "Kung Fu Panda" series of mobile games, linking of game and film has obtained a remarkable achievement. In January 2016, NetEase Games released TXX based on TX3, and will release MHWS to ensure the sustainable revenue capacity of future products in April.
ELEX Wireless entered the list for the first time in Q4, whose Clash of Kings started worldwide in July 1, 2014 and achieved an excellent performance with ranking top ten of best-selling list of more than 100 countries, and started on China's Android platform in August 2015, bringing an improvement in revenue capacity of ELEX Wireless.
In Q4, VGame (CMGE) ranked second on the online game download list of android.myapp and third on the income list by Kung Fu Shaolin, the first self-developed game of “Shaplin Concept”, accounting for a market share of 1.5% among mobile game developers and successfully making a way into top ten list.
In current China’s game market, monopoly pattern based on large vendors of Tecent Games and NetEase Games have gradually taken shape; vendors with self-developing advantage also have access to occupy market by high-quality products; developers who purely plagiarize others and make low-quality products could hardly break through.
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