In 2015 Q4, two events happened in Internet dating market: One was that Baihe.com listed new three board; the other was that Baihe.com announced a merger with Jiayuan.com soon after listing. As the rapid penetration of mobile Internet into life service field, the boundary of dating products on mobile terminal and common social products became more and more obscure, competition in Internet dating market got more fierce and complicated. After years of inconclusive competition, faced with foreign enemy, the giant of dating industry, Jiayuan.com, which was incapable of beating opponents by own strength, chose a merger with Baihe.com, returned to domestic market and expanded strength to collect resources to extend and upgrade industry. Therefore the focus of dating market of next phase will be on accelerating dating ecosystem layout with matchmaking service at the core. In Q4, in order to speed up dating ecosystem layout, Baihe.com not only spent 32 million on Photography O2O Taopaipai and acquiring a marriage platform in Beijing Xiaoliangkou.com, but also cooperated with Youzhu.com to enter Internet home decoration industry. The advantage of dating web's entry up-down stream of industry chain with sites scenes, user traffic and data accumulation has clearly appeared, including entering finance with transaction.
Since the cancel of online communication charge, the market share of Baihe.com rapidly dropped to 6.9%, and ranking fell to fourth. But after powerful combination with Jiayuan.com, resources of platform business and matchmaker outlet got further integrated, achieving an overall coverage of dating industry from marriage and love and matchmaking service to downstream resources of industry chain, posing a great competition pressure on Youyuan.com and Zhenai.com. But the market share of Internet dating industry has not yet further concentrated, there is still a variable competition among vendors under product operation and capital control. Through resource integration, technology innovation and service and user experience improvement, the vendors ranked second and third still have room to grow.
In the opinion of Analysys, with merger of Jiayuan.com and Baihe.com, the industry future development direction of dating market becomes more bright and clear. Deepen the dating service from business level and continuously improve user experience to assist single people in efficient and satisfactory matching; Integrate online and offline dating service resources and cooperate with vendors at up-down stream of industry chain to jointly build up ecosystem, and boost the fully upgrading of overall dating industry, all of above have become the new development direction of industry.
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