According to The Seasonal Survey of China Recruitment Market in Q3, 2014, released by Analysys, the China online recruitment market has reached 890 million Yuan, up 22.3 percent from last year with a sequential growth rate of 7.3 percent.
In Q3, 2014, the online recruitment market was still occupied by traditional online recruitment websites such as 51job.com and zhaopin.com. 51job.com accounted for 36.7 percent of the market share, zhaopin.com accounted for 27.7 percent, and all others accounted for 35.6 percent.
Analysys International maintains that the online recruitment market in China was sought after by the capital market in 2014and many recruitment companies have formed a competitive pattern of traditional, online recruitment websites the founders confused adhering to the market, vertical recruitment websites innovators experiencing service model innovation and classified information websites the interdisciplinary storming.
First, the traditional online recruitment websites are 51job.com and zhaopin.com which mainly adhere to this industry by the scale effect. Facing their challenger's competitive pressures, zhaopin.com is in transition from a traditional online recruitment website to career development platform. They developed campus recruitment services for graduates entering the job market, job recruitment for talented professionals, and introducing the new service "highpin.cn" for higher level professionals, striving to meet the needs of users at different levels. 51job.com maintains current development.
Second, some innovative recruitment websites, such as lagou.com and liepin.com, have injected vitality into the recruitment market. They focus on enhancing user experience for both companies and job seekers and are creating online recruitment models optimized for regular Internet users. For this reason, they are sought after by the capital markets. But their business model is still immature and the market volume is yet relatively small, so its threat to traditional online recruitment websites is not yet obvious.
Third, classified-information websites, such as Ganji, have shifted their business focus to more blue-collar recruitment. China's is home to enormous amounts of blue-collar workers. With the popularity smart phones, it is easier for blue-collar workers have presences online. For classified-information websites who have roots in life services, blue-collar recruitment is a natural fit. The mobile Internet has changed both the job-searching behavior of workers and the recruitment practices of small businesses making market prospects quite broad.