According to the data in the Quarterly Monitoring Report on China's Search Engine Market in 2016Q4 released by Analysys Industry Database, the market size of China's online search engine providers reached RMB 20.54 billion in the fourth quarter of 2016, with a decrease of 2.9% over the third quarter and a decrease of 4.4% over the same period last year.
According to the data in the Quarterly Monitoring Report on China's Internet Advertising Market in 2016Q4 released by Analysys Industry Database, the market size of China's Internet advertising providers reached RMB 70.25 billion in the fourth quarter of 2016, with an increase of 4.5% over the previous quarter and an increase of 13.1% over the same period last year. As the industry was mature, the overall growth of market size further slowed down, and the industry needed to find a new impetus for growth.
In 2016 Q3, the overall active user base of China’s mobile sport information platforms slid down to a small extent, mainly because Q3 coincided with the break of football, basketball and other significant games that attract great attention from users, and the European five leagues didn’t start the new season until mid-August. By type, vertical sport information platforms still took the lead in terms of active user base, user viscosity and other indicators, and integrated platforms maintained relatively stable development.
In 2016 Q3, China’s online video advertising market grew 7.0% quarter on quarter or 43.0% year on year, shows the Quarterly Monitoring Report on China’s Online Video Advertising Market 2016 Q3 published by Analysys.
In Q3, China’s Internet advertising market reached RMB67.25 billion, a rise of 6% over the previous quarter or 15.4% year on year, shows the Quarterly Monitoring Report on China’s Internet Advertising Market 2016 Q3 published by Analysys. Affected by the macroeconomic situation and further maturity of the market, the growth rate of the overall market size slowed down.
In 2016 Q3, China’s social media recorded an advertising and marketing revenue of RMB6.38 billion, up 17.7% quarter on quarter, shows the Quarterly Monitoring Report on China’s Social Media Advertising and Marketing Market 2016 Q3 published by Analysys.
In 2016 Q3, China’s search engine carrier market hit RMB21.14 billion, up 0.7% quarter on quarter or 0.5% year on year, shows the Monitoring Report on China’s Search Engine Market 2016 Q3 recently published by Analysys.
In Q2 2016, China’s mobile sports information platforms sustained a steady increase in the total number of active users. People’s using behaviors on mobile terminal helped the applications of mobile sports information acquire new users fast. The traditional comprehensive sports information platforms embraced the joint development together with the more in-depth application of vertical sports information.
The Quarterly Monitoring of China’s Mobile Search Market in Q2 2016 published by Analysys shows that Baid, Sogou and Easou respectively accounted for 78.5%, 6.6% and 5.3%, ranking among top 3 in the market.
The Quarterly Monitoring Report on Online Advertising Service Operators in China for Q2 2016 published by Analysys Industry Database shows that the market size of online advertising service operators in China for Q2 2016 reached RMB63.46 billion, an increase of 17% compared with the same period of last year, and an increase of 19% compared with last period. Affected by macroeconomy, the marketing budget of advertisers decreased, resulting in the downturn in the year-on-year growth.
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