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Analysys: In 2016 Q2, the Transaction Size of Mother & Baby Product Category in China’s B2C Market Reached RMB 34.57 Billion
The Quarterly Monitoring Report on B2C Market in China 2016 Q2 published by the Analysys shows that, in 2016 Q2, the transaction size of the mother & baby product category in China’s B2C market reached RMB 34.57 billion, a jump of 21.2% year on year.
  • 07 Dec, 2016
  • E-commerce
  • 580
The Quarterly Monitoring Report on B2C Market in China 2016 Q2 published by the Analysys shows that, in 2016 Q2, the transaction size of the mother & baby product category in China’s B2C market reached RMB 34.57 billion, a jump of 21.2% year on year.

In terms of the market structure, Tmall.com ranked the first with the market share of 47.3%. JD.com ranked the second with the market share of 26.9%, and the market share of Vip.com was 4.3%, ranking the third, followed by redbaby.com.cn, Dangdang.com and yhd.com.
 
In Q2, all e-commerce platforms further promoted the mother & baby product category by taking the opportunity of promotions on “June 18”. In domestic market, Tmall.com, JD.com, Vip.com, Dangdang.com and other comprehensive e-commerce further made expansion in the fields of mother & baby products, further squeezing the growth space of vertical category mother & baby e-commerce platforms, some of which also present strong financing intention, and the capital reconfiguration in mother & baby product market also expedites the new round reshuffling of mother & baby product market.
As the level of national income is improved and the level of consumption is lifted, as well as the two-child fertility policy stimulates the sharp increase of newborn babies, the proportion of consumption of mother & baby products in the future is expected to increase. The growth in the size of online mother & baby product consumption market will be far beyond the overall market, boasting a huge development potential. The consumers of mother & baby product category have abundant appeals to the quality, knowledge and emotionality of commodities, which will mean a huger challenge to the supply chain capacity, operation ability and service capacity of online mother & baby product platforms.
 
Definition of research
Online retail: it refers to the commodity retail trading activities of two parties taking the Internet as a medium, namely the organization and transmission of information on the Internet, which can achieve the transfer of the ownership of tangible goods and intangible goods.
B2C online retail: it refers to the business model that the enterprises sell products to consumers with the help of the network. The conventional statistical data doesn’t include the self-built platform of the enterprise.
C2C: it refers to the business model of commodity trading reached between the users on the online trading platform provided by the enterprises.
The transactions in this statistical report are summarized in accordance with the orders of the user, including the cancellation of orders, procurement of suppliers (including scalper orders) and invalid orders caused by inventory information error.
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