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Analysys: Transaction volume of 3C home appliances totaled RMB188.19 billion in China’s B2C market but with weak growth momentum in 2016 Q3
In 2016 Q3, the 3C home appliance segment of China’s online B2C market recorded a transaction volume of RMB188.19 billion, a jump of 27.8% year on year, but still with a weak growth momentum, shows the Quarterly Monitoring Report on China’s Online Retail B2C Market 2016 Q3 published by Analysys.
  • 15 Feb, 2017
  • E-commerce
  • 126
In 2016 Q3, the 3C home appliance segment of China’s online B2C market recorded a transaction volume of RMB188.19 billion, a jump of 27.8% year on year, but still with a weak growth momentum, shows the Quarterly Monitoring Report on China’s Online Retail B2C Market 2016 Q3 published by Analysys.  
In 2016 Q3, the online 3C appliance segment realized slight growth. First, Suning.com hosted a marketing campaign on August 18, which boosted market sales; Second, e-commerce platforms launched extensive promotion events, which drove the overall market expansion to some extent.
As to market landscape, JD.com steadily ranked atop with a market share of 47.5% in the online 3C appliance retail market, followed by Tmall.com with 37.9% and Suning.com with 7.3%.
Analysys forecasts that stimulated by the appearance of the new retail concept and the move of Suning and Alibaba to launch Maoning Electronic Commerce, the online-offline integration will emerge as a mega trend and reshape the existing e-commerce pattern and landscape in future. At the same time, emerging smart appliances that advocate the concept of health, convenience and improvement of life quality with continuous upgrade will tend to attract the recognition and favor from more and more consumers. Besides, while satisfying the growing demand of domestic consumers for personalized and customized commodities, online 3C appliances will also emerge as a powerful propellant of upstream brand operators to realize smart manufacturing and mitigate weak growth to some extent.
 
Definitions:
Online retail: It refers to commodity retail between both parties with the Internet as the media, namely, organize and transmit information through the Internet to realize the transfer of the title of intangible commodities and intangible commodities.
B2C online retail: It is the business model that enterprises market products to consumers through the Internet. Normal data statistics does not cover platforms built by producers on their own.
C2C: It means the business model that an enterprise provides the online trading platform to conclude commodity trading between users.
The trading volume mentioned in the report is based on the statistics of orders placed by users, and includes cancelled orders, procurement by suppliers (orders from scalpers) and ineffective orders caused by stock information errors.
 
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