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Analysys: In 2016 Q3, China’s B2C apparel segment reached RMB248 billion in size, and e-commerce sites attacked high-end customization and captured the trend of personalized consumption upgrade with sharp nose
In 2016 Q3, the apparel segment of China’s B2C market reached RMB248 billion in size, a rise of 60.6% year on year, shows the Quarterly Monitoring Report on China’s B2C Market 2016 Q3 published by Analysys.
  • 15 Feb, 2017
  • E-commerce
  • 176
In 2016 Q3, the apparel segment of China’s B2C market reached RMB248 billion in size, a rise of 60.6% year on year, shows the Quarterly Monitoring Report on China’s B2C Market 2016 Q3 published by Analysys.
In Q3, e-commerce sites launched extensive brand promotion events, which stimulated the market demand in the context of consumption upgrade to some extent and propelled the overall growth of the online apparel retail market.
As to market landscape, Tmall.com ranked the first with a market share of 74.2%, followed by JD.com with 9.5% and VIP.com with 8.4%, ranking second and third respectively.
JD.com announced the “Jing Zhi” strategic plan, reflecting e-commerce giants have sensitively captured the personalized consumption trend, and integrated e-commerce websites have the intent to attack the customization of personalized commodities and long tail commodities in depth.
The consumer demand for personalized commodities keeps rising in the new round of consumption upgrade nationwide. Popular persons in the Internet economy will emerge as the barometer, which will also accelerate the upgrade of online apparels. First, independent personal brands that highlight personal styles of online popular persons through participation in research and development will emerge in future. Also, besides the sale of scale on platforms, personalized and customized high-end apparels with the involvement of designers will also create an opportunity for online apparels to realize a further upgrade next step. Industry revolution will require the support from Internet, big data technology and other technologies and also call for the deeper integration between online sales and offline physical retail.
 
Definitions
Online retail: It refers to commodity retail between both parties with the Internet as the media, namely, organize and transmit information through the Internet to realize the transfer of the title of intangible commodities and intangible commodities.
B2C online retail: It is the business model that enterprises market products to consumers through the Internet.Normal data statistics does not cover platforms built by producers on their own.
C2C: It means the business model that an enterprise provides the online trading platform to conclude commodity trading between users.
The trading volume mentioned in the report is based on the statistics of orders placed by users, and includes cancelled orders, procurement by suppliers (orders from scalpers) and ineffective orders caused by stock information errors.
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