In November 2015, China’s Internet Catering Takeaway Market Sized at RMB6.43 Billion, and Vendors Strengthened Quality Control and Continuously Developed the Industrial Chain in Depth
In November 2015, China’s Internet catering takeaway market realized an overall transaction volume of RMB6.43 billion, show Analysys monitoring data.
In November 2015, China’s Internet catering takeaway market realized an overall transaction volume of RMB6.43 billion, show Analysys monitoring data. During the month, the white collar and business market contributed RMB 4.31 billion or 67.0% of the overall transaction volume. The student and campus market contributed RMB1.76 billion or 27.3% of the overall transaction volume. In the opinion of Analysys, the white collar and business market still contributed the largest market segment with the bigger user base and market size.
By market segments, in November, the market share of the white collar and business segment was as high as 67.0%, the student and campus market took a share of 27.3% by transaction volume, a slight rise of 0.5 percentage point over October. However, it still had a big gap over the white collar and business market, which was more than twice the market share of the former. The white collar and business market took the lead in the market and kept robust growth, mainly backed by the user base, user activity and bigger advantage in unit price of users. In the opinion of Analysys, the segment will continue to dominate China’s Internet catering takeaway market in future. The life and community segment still took a small market share now, thereby embodying a growth potential to tap.
By vendor, in November, Eleme maintained the leading advantage with a market share of 33.6%, followed by Meituan Waimai and Baidu Waimai with a market share of 33.5% and 18.8% respectively. The top three vendors still occupied nearly 90% of the overall market and remained in tier-1. Moreover, they gradually left other rivals behind farther and farther, and displayed an increasingly obvious advantage of scale. Moreover, even fiercer competition also continued among them.
In November, the white collar and business market, which realized a transaction volume of RMB4.31 billion. Eleme still took the lead in the segment with a market share of 34.7%, closely followed by Meituan Waimai with a market share of 31.3%, and Baidu Waimai, which focused on the white collar market and continuously attacked it, with a market share of 23.6%.
In November, the student and campus market realized a transaction volume of RMB1.76 billion, a rise of RMB270 million over the previous month. By vendor, Meituan Waimai seized a market share of 44.2% in the segment, with a slight fall from October. Eleme took a share of 36.0%, a rise of 2.1 percentage points over October. Judging from the overall market share, Meituan Waimai and Eleme remained two dominant players in the student and campus market, and occupied more than 80% of the segment, and the competitive landscape in the segment will remain stable.
In the opinion of Analysys, the takeover vendors have raced to explore the market in depth after slowing the pace to cover more cities. Horizontally, catering takeover vendors have extended their business scope to cover takeover service commodities and successively launched fresh foods, medicines, afternoon tea and other service items, and vertically, vendors focus on the upstream of the industrial chain. Eleme has launched the Youcai366.com platform and Meituan Waimai has released the Meituan Grocery. Edging into the upstream of the food material supply chain will possibly become a new potential profiting mode of takeaway platforms. Besides, quality control of takeover service has attracted continuous attention recently. The superiority or inferiority of the function and architecture of takeaway a product with service as the major content, is far inadequate to leave rivals behind, and the most effective way to retain users is still to improve service quality. The entire takeover flow can be simplified into user’s order, merchant’s production and distribution. Takeover merchants will have a bigger chance to grow continuously and healthily by strictly controlling the quality of takeover foods, strengthening merchant management, assuring food safety and sanitation of takeover foods and improving user experience at these three nodes.
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